Welcome! Your use of the Horsey Helper (the “Company”), website (the “Website”) or (together, the “Sites”) is subject to this Privacy Policy. If you do not understand or have questions about this Privacy Policy, immediately stop all use of the Sites. If you do not accept this Privacy Policy, you may not use the Sites. Continued use of the Sites indicates your acceptance of this Privacy Policy.

This Privacy Policy does not apply to other websites that we may link to, to any third-party services or vendors we work with, or to platforms used to process payments. Those parties are governed by their own privacy policies.

By using the Sites or providing personal information, you consent to the collection, storage, transfer, disclosure, and use of your information in accordance with this Privacy Policy. We may update this policy and post changes here, so please review it periodically.

The practices in this Privacy Policy comply with applicable laws in regions where we operate.

1. Our approach to privacy

The Company (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines:

• What types of information we collect and how
• How we use, store and share that information
• Your options regarding that data
• Our approach to data security
• Who to contact with privacy questions or concerns

We operate a platform that connects horse owners (“owners”) with service providers (“helpers”) who offer paid horse care and equestrian services (the “Services”).

Terms used here align with those in our Terms and Conditions unless otherwise defined.

2. Why we collect information

We collect personal information to operate, improve and personalize our Services, to communicate with you effectively and to comply with legal obligations. It also helps us prevent fraud and deliver a safer experience for all users.

3. We collect information

We collect data in three primary ways:

You provide it directly:

When you register, book or provide services, fill out forms, email us, message via chat features, submit reviews, enter promotions, or otherwise engage with us, including on social media, you voluntarily provide personal data.

Automatically through your use:

We use cookies, log files, and analytics tools to collect data such as your IP address, browser, device type, pages visited, duration of visit, referral links and interactions with emails.

From other sources:

We may receive information about you from partners or other third parties, such as payment processors, background check providers or marketing services.

Please do not submit:

• Personal information about others without permission
• Confidential, proprietary, or legally protected content you’re not authorized to share

4. Types of information we collect

• Contact information: name, email, address, phone number
• Account data: login credentials, preferences, profile data
• Payment details: billing information, transaction history
• Usage data: IP address, device info, Site navigation data
• Horse-related info: horse names, care instructions, service history
• Communications: messages sent via the platform, email responses and chat interactions
• Helper data: qualifications, certifications, location, availability

5. How we use the information we collect

We use information in the following ways:

• To provide the Services you request
• To facilitate bookings, payments, and communications between horse owners and helpers
• To analyse trends and improve user experience
• To send service-related and marketing communications, updates, promotions, and survey requests
• To personalize your experience on the Sites
• To manage support and customer service needs
• To detect fraud or security issues, comply with legal obligations or respond to regulatory requests
• To conduct business operations such as audits, troubleshooting and statistical analysis
• To evaluate or engage in business transfers (see section 6)

We may aggregate and de-identify information for analytics, performance monitoring or marketing purposes. This anonymised data does not identify you personally.

We may share information with:

• Payment processors and banks
• Identity verification or background check providers
• Hosting and IT infrastructure services
• Customer service platforms
• Marketing, advertising and analytics vendors
• Legal and accounting advisors, courts or regulators if required

6. Business transfers

In the event of a merger, acquisition, reorganisation, bankruptcy, or sale of our assets, your personal information may be transferred to a third party.

Business transfers
In the event of a merger, acquisition, reorganisation, sale of assets, or bankruptcy, your personal information may be transferred to a third party as part of that transaction. The new entity will provide details of its own Privacy Policy, including how your information will be used and protected.

7. Your choices about the information we collect

You may choose not to provide personal data, but this could limit your access to the Services.

You can opt out of marketing communications by:

• Clicking the “Unsubscribe” link in our emails
• Emailing us at privacy@horseyhelper.co.uk with “Opt-Out” or “Third-Party Email Removal” in the subject line

Even if you opt out of marketing, we may still send you important transactional or service-related messages.

8. Privacy of children

Our Sites are not intended for users under 18 years of age. We do not knowingly collect personal data from minors. If we learn that we have inadvertently done so, we will delete it.

9. Information security

We use industry-standard security measures (such as encryption and secure servers) to protect your data. Despite our efforts, no method of transmission over the Internet or storage is fully secure. You are responsible for using strong passwords and securing your account access.

We will never request sensitive account credentials via unsolicited emails or calls.

10. Transfer and location of information

Your personal data may be processed and stored in countries outside your home jurisdiction, including countries outside the EU. We implement appropriate safeguards, such as standard contractual clauses, to protect your data during such transfers.

11. Updating personal information

To update your account information, log into your profile or email us at privacy@horseyhelper.co.uk.

12. Information retention

We retain personal data as long as needed to fulfill services, comply with legal obligations, resolve disputes and enforce agreements. Retention periods may vary based on the nature of the data and applicable laws.

13. Links to other sites

Our Sites may link to third-party websites or services. We are not responsible for their privacy practices.

14. Email tracking

We may use email tracking tools to measure campaign effectiveness e.g., open or click rates. You can disable image loading or use plain-text email settings to reduce tracking.

15. UK and EEA Data Protection Rights

If you’re located in the UK or EEA, you may:

• Access, correct or delete your personal information
• Object to processing or request data portability
• Restrict certain types of processing
• Lodge a complaint with the ICO (UK) or local data authority

To exercise your rights, contact us at privacy@horseyhelper.co.uk

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on the Sites with the updated date. Continued use of the Sites after such updates indicates your acceptance.

17. Contact us

If you have questions or concerns regarding this Privacy Policy, please contact us at:

Email: privacy@horseyhelper.co.uk
Subject Line: Privacy Policy Inquiry